Uber wants to be the Vegas of gay weddings, only even faster

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In their frantic desire to be first with the next big thing and to grab market share by any means necessary, tech companies often act before really thinking through the implications of their ideas. And with its latest idea — facilitating on-the-spot weddings during Pride weekend — rideshare company Uber has finally jumped the shark.

“We’re thankful to be based in San Francisco, a city that recognizes love doesn’t have to look any certain way. In honor of Pride week, we’re celebrating the inclusive idea that love is love with something that lasts a lifetime,” Uber wrote on its blog today in announcing “on-demand weddings.”

That’s right, this Saturday between noon and 6pm, customers using its app can select “UberWEDDING,” the company will send a crew out to marry you and your sweetie on the spot, promising that you’ll be hitched within an hour -- or well before your Pride buzz wears off and you regain your senses.

“When your UberWEDDING arrives, we’ll get started right away. You’ll first work with our on-site notary to obtain your marriage license. Once the license is official, the violinist will begin to play and the ceremony will commence!” the company wrote.

So in the name of playing catch-up with Lyft and other competitors — and desperately trying to curry favor with the same-sex marriage crowd in the most superficial and tone-deaf way possible — Uber is turning a big decision that “lasts a lifetime” into an act on par with ordering a pizza when you’re hungry.  

Comments

couples who spontaneously want to tie the know with a convenient opportunity to do so?

Just, wow.

Posted by Guest on Jun. 26, 2014 @ 1:41 pm

Is marriage really something that should be made convenient to do spontaneously, by a for-profit company, or is that a mockery of the entire institution of marriage? 

Posted by steven on Jun. 26, 2014 @ 2:00 pm

Why aren't you whining about Nevada rather than a sharing economy role model?

Posted by Guest on Jun. 26, 2014 @ 2:14 pm

Cause Ron Conway. Duh.

This is getting old. Every. Single. Time. Uber, Twitter, Google. Ron Conway. You'd think these guys were sacrificing and eating babies while using puppies for soccer balls the way the BG constantly goes after them. Did a techie take Steven's girlfriend away or something?

Posted by Guest on Jun. 26, 2014 @ 9:07 pm

Nothing to do but bash Uber again?

Posted by Guest on Jun. 26, 2014 @ 3:31 pm

I approve of this offer from Uber and suggest they serve sushi to those getting hitched.

Posted by Guest on Jun. 26, 2014 @ 11:16 pm

If it was a company Steven approved of, he'd spatter himself with goo in his zeal to promote such a thing.

Posted by Chromefields on Jun. 27, 2014 @ 8:14 am

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